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  • 04.May
  • TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is called TEDxHollywood, where x=independently organized TED event. At our event, inquisitive minds gatherto watch TEDTalk videos, live speakers and performers. Though the TED Conference provides general guidance for the TEDx program, individual TEDx events, including ours, are self-organized.

    Register for 2010 TEDxHollywood: CREATIVITY IN THE NEW WORLD in Los Angeles, CA  on Eventbrite

Creativity in the New World

TEDxHollywood is organized by advertising Art Director/ Creative Director Tito Melega. As the advertising, marketing and entertainment worlds go through radical transformations, some traditional communicators find themselves somewhat puzzled and, sometimes, down right scared. But, where many see question marks, Tito sees opportunity for creativity and innovation.

With TEDxHollywood, Tito tackles the issue head-on by focusing the conversation on relevancy with topics like the exploding Social Media environment and the blurring line between art and commerce as manifested by the convergence of consumer empowerment, connectivity, street art, fine arts, marketing and branding.


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    TEDxHollywood: PRESENTERS

    ARTIST/DESIGNER CURT SMITH musician, singer and songwriter

    Curt Smith is a Los Angeles-based musician, singer and songwriter. Perhaps best known for co-founding the seminal Brit-pop group Tears For Fears, with which he continues to tour worldwide, he's also released several solo albums. His most recent single, "All Is Love," features avant-garde cellist Zoe Keating, whom Smith met via Twiter. "All Is Love" is the first song of an album-length project on which Smith plans to collaborate with artists he meets or discovers via social media. Smith is a self-confessed technology geek and early social media adopter. He's been a speaker/panelist at events including 140TC and the L.A. Creative Commons salon, and has guest-blogged for the Huffington Post.


    ROB SCHWARTZ Chief Creative Officer, TBWA\Chiat\Day, Los Angeles

    Rob Schwartz is the Chief Creative Officer of the Los Angeles office of TBWA\CHIAT\DAY. During his tenure, the office has experienced unprecedented growth to both its creative reputation and bottom line. In fact, the LA office was recently named Adweek's Agency of The Year. And the work of out of the LA office contributed to helping TBWA\CHIAT\DAY earn "Most Awarded Advertising Agency in the World" according to the Gunn Report. A writer by trade, Rob's work has earned nearly every major advertising award as well as Adweek's "Best of the Decade." Rob was recently named "Leader of The Year" by the Los Angeles Advertising Agencies Association (now known as ThinkLA) and he is a proud member of the Los Angeles advertising community.

    Rob has been the key creative leader on the Visa "go" campaign; Visa's first-ever global advertising effort. He has also lead new creative efforts on Pepsi's most recent Pepsi Refresh Project initiative, Nissan's global, long-running SHIFT_ campaign, and pretty much everything else that comes out of the LA office.

    Rob has been leading the charge to merge traditional and digital creative at the Los Angeles office. And was recently a judge at the prestigious One Show Interactive and ANDY Awards.


    JAY MARK JOHNSON produces photographic images that challenge the norms of perception

    Within his most recent projects begun in 2005, artist Jay Mark Johnson produces photographic images that challenge the norms of perception. Throughout his career, in work spanning the disciplines of drawing and painting, printmaking, filmmaking, performance, architecture, and photography, he has made visible the intersection of human nature and society. Johnson holds a Master of Architecture degree from Tulane University in New Orleans. He studied and worked at the Institute for Architecture and Urban Studies in New York City. During the late 1970s and the early 1980s, his associations with architects Peter Eisenman, Rem Koolhaas, Aldo Rossi, Kenneth Frampton, Buckminster Fuller and Lebbeus Woods enabled him to explore questions of representation and time in both built and conceptual architecture. In the late 1990s, the artist returned to graduate studies in Linguistic and Biological Anthropology at UCLA. Works of his are in the permanent collections of the MOMA in New York, the Smithsonian Institution in Washington, D.C., the Art Institute of Chicago, as well as the Collection Frederick R. Weisman, Los Angeles, California, the Langen Foundation, Hombroich, Germany and the Alison and Peter W. Klein Museum Kunstwerk Collection, Eberdingen, Germany.

    TEDxHollywood: PERFORMERS

    ELIZAVETA, singer, songwriter, pianist

    She sings opera.
    She writes songs.
    She's a self-proclaimed great kisser.
    She plays piano.
    Some people think she may be an elf.
    Some suspect her of being a Russian spy.
    Why in the world would they?

    Visit To Download Songs And Read the Russian Secret Agent's Journal.

    Elizaveta will be performing a selection of her latest songs live at TEDxHollywood.