- IN THE SPIRIT OF IDEAS WORTH SPREADING, TED HAS CREATED A PROGRAM CALLED TEDx.
TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is called TEDxHollywood, where x=independently organized TED event. At our event, inquisitive minds gatherto watch TEDTalk videos, live speakers and performers. Though the TED Conference provides general guidance for the TEDx program, individual TEDx events, including ours, are self-organized.
Creativity in the New World
TEDxHollywood is organized by advertising Art Director/ Creative Director Tito Melega. As the advertising, marketing and entertainment worlds go through radical transformations, some traditional communicators find themselves somewhat puzzled and, sometimes, down right scared. But, where many see question marks, Tito sees opportunity for creativity and innovation.
With TEDxHollywood, Tito tackles the issue head-on by focusing the conversation on relevancy with topics like the exploding Social Media environment and the blurring line between art and commerce as manifested by the convergence of consumer empowerment, connectivity, street art, fine arts, marketing and branding.